China life

Exposure rate: 160 million times
Free insurance policy: 1.65 million
Customer name: China life
Cooperation time: 2016 January to December
Advertisement locaiton: Log in and open screen ads+Registered background ads
Promote Channel: Jinan railway bureau Wifi media
Promotion background: China Life“Millions of drive,follow by heart”promotion.
Purpose of promotion: Expand the promotion of China life brand, free travel insurance policy
Solution: To meet the rigid demand of car insurance, China Life uses railway wifi media for scenario-based marketing and free insurance delivery.
Promotion result: During the event, 160 million advertisements were exposed and 1.65 million people received free insurance policies, which greatly enhanced the brand influence of China Life among train passengers and effectively helped China Life to carry out second timemarketing.

DiDi Travel

Exposure rate: 12 million times
Coupons promoted: 60,000
Customer name: DiDi Travel
Cooperation time: November 2016
Advertisement locaitonRegistered background ads
Promote Channel: Cheng du railway bureau Wifi media,Jinan railway bureau Wifi media, Harbin railway bureau wifi media.
Promotion background: Didi Taxi winter travel marketing activities.
Purpose of promotion: Use taxi cash coupons to expand new users of Didi Taxi
Solution: Station passengers have a strong demand for taxi, using railway wifi media for scenario-based marketing
Promotion result: A total of 60,000 new users received taxi cash coupons during the event, which significantly reduced DiDi's time for acquiring new users

White Home fans

Exposure rate: 4.3 milliontimes
Sales improvement: 2 times
Customer name: White Home fans
Cooperation time: January 2017
Advertisement locaiton: Full screen ads wait for authentication
Promote Channel: Cheng du railway bureau Wifi media
Promotion background: "Warm home" comfort New Year's Day, new year promotion
Purpose of promotion: Promote the sales of White home fans during the Spring Festival travel rush and enhance the brand influence of White home fans
Solution: The Spring Festival travel rush is the annual passenger flow peak, and also the sales peak of convenient meals. Therefore, we choose to enact promotino in the train during the Spring Festival travel rush and make use of railway Wif media to carry out effective the Spring Festival promotion.
Promotion result: During the campaign, a total of 4.3 million advertisements were exposed, which greatly enhanced the brand influence of White home food among train passengers and positively influenced a large number of returning passengers to buy White home food as their travel plan meals.

JD Mall

Exposure rate: 7.2 million people
Bag sales: 75,000 people
Customer name: JD Mall
Cooperation time: January 2017
Advertisement locaiton: Log in and open screen ads
Promote Channel: Cheng du railway bureau Wifi media
Promotion background: JD Mall New Year goods Festival, receive New Year red envelopes, shopping gift bags promotional activities.
Purpose of promotion: Promote JD Mall New Year goods festival activities to attract consumers to participate in and enhance JD brand influence
Solution: During the Spring Festival travel rush, a large number of people choose to travel by train. We use the railway wifi media to engage the Spring Festival promotion.
Promotion result: During the activity, exposed rate is 7.2 million people and 75,000 people received the lucky bag, which greatly enhanced the brand influence of JD Mall among train passengers and actively led a large number of returning passengers to participate in the publicity activity of "receiving the New Year red envelope and shopping for the lucky bag".

China New Voice

Exposure rate: 7.8 million times
Number of Registered consultanting : 6000 people
Customer name: China New Voice
Cooperation time: 2017 April
Advertisement locaiton: Full screen ads wait for authentication+Homepage focus picture
Promote Channel: Cheng du railway bureau Wifi media
Promotion background: Zhejiang TV large inspirational professional music remark program chengdu area recruitment activities
Purpose of promotion: Through a variety of channels for publicity, to attract friends who love music by scanning the two-dimensional code to sign up
Solution: The station has a large number of people and a large proportion of young people. Therefore, the railway free wifi media is used to recruit potential singers
Promotion result: During the event, a total of 7.8 million exposures were made, and 6,000 people were auditioned through wifi media information. Meanwhile, it was widely spread before the broadcasting of the new Chinese singing show in the second quarter.